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Winback / Lapsed Member Renewal
Did you know, one of your biggest assets is likely to be your lapsed member database, yet a lot of organisations run ineffective winback campaigns, or potentially don’t even run them at all!
Think about it, if your business loses 1,000 members per year and has done for 10 years, that’s 10,000 contacts on the database. Even if not all of these are still viable, you could be sitting on 6,000 or 7,000 potential members!
Working on either a project basis annually, or a retained basis each month, we can run engaging, realistic and most of all effective win-back campaigns that can re-introduce these lapsed members onto your roster.
Top tip: Best used in conjunction with a review of your renewal and retention process to ensure maximum long-term potential…
Did you know, we ran a monthly winback process for one client, delivering a 497% return on investment for a winback programme delivering £90,000 in year one; rising to 1,633% ROI and circa £100,000 in year two!
Sound good? Contact us to find out what we can do for you and your organisation…